Rolling Stone deemed it “ the best and most revolutionary blockbuster” of the year sociologist and author Nancy Wang Yuen calls it “ three hours of anti-colonialist AWESOMENESS.” Film critics everywhere adore it, as do NFL players and filmgoers crowding sold-out screenings. RRR has broken through in a way unusual for its length, language, and country of origin. After a widely distributed release in late March, the movie’s Hindi-language dub hit Netflix on May 22, becoming the most-watched non-English movie on the platform by June. But the wait, and the work, was more than worth it: RRR is not only a record-setting box-office smash within India but all around the world, garnering more excited chatter and coverage than I’ve seen for almost any 21 st-century Indian flick. The three-hour, special effects–heavy cinematic event is the most expensive feature in Indian history (no small feat), and its filming and release schedules were bogged down in yearslong delays due to a pandemic that’s deeply ravaged much of India. It wasn’t inevitable that the histrionic Indian epic RRR would be the mammoth global success it’s now become.
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